Logitech G Astro A50 X
Social + PR + InfluencerLogitech G sought a global launch idea to integrate the Astro A50 X headset and its new PLAYSYNC feature into gaming culture. We needed to cut through the noise, earn media, create buzz, and showcase an industry-first innovation: switching between console worlds with a single tap.
Our solution, One Tap Infinite Worlds, combined iconic Xbox and PlayStation titles — from God of War x Journey to Starfield x Ghost of Tsushima — with immersive soundscapes to highlight seamless cross-console switching.
We collaborated with digital artist George Evangelista, blending Midjourney AI concepting with his 3D expertise to produce striking cross-universe scenes. The campaign rolled out across the US, Japan, France, and the UAE, including in-store experiences and a TikTok AR filter.
The filter alone generated 760K+ views in 10 days, while the wider campaign fuelled anticipation, high engagement, and a strong, enthusiastic launch for the Astro A50 X.